Discover a groundbreaking way to engage with brands through ‘Interactive Tracks’. Interactive Tracks are interactive music videos with integrated creative functions to remix and personalize them. Tips and instructions, integrated in the track, help the user during this process. The resulting personalized music video can easily be shared on social media. This is a new way for artists and brands to promote their work and connect to their audience.
Selfideoclip
For the Selfideoclip app we worked together with creative agency Natwerk and Dutch hip hop artist Kraantje Pappie to promote his new single ‘Droom’ and V&D’s line of school supplies for the new school season.
In the Selfideoclip app Kraantje Pappie asks the user to make three sounds in the camera. A bassdrum sound, a snaredrum sound an tell their name. Immediately after these recording are made, the app creates a personalized visual music track, easily sharable on social media.
After sharing, the app creates a 10% discount coupon for all purchases at the V&D school campus. In three months 26.000 apps were downloaded and over 175.000 Sefideoclips were made.
Jingle Gel
For the Jingle Gel app we worked together with ASICS, MC Extince, producer FS Green and creative agency Natwerk to promote ASICS’ new line of sneakers. It enabled anyone to create a personalized Christmas jingle to share with friends and family. After just two simple recordings, guided by Santa Claus himself, the app generates a funny video featuring the user alongside Santa, Yetis, and Reindeers.
After sharing the app created a 15% discount coupon. The app was released in 9 different countries and used to create 50.000 Jingle Gels during Christmas time.
Kom in actie
Together with CZAR Digital, we made the ‘Kom in Actie’ app for Dutch national radio station 3FM‘s ‘Serious Request‘ event, 3FM’s annual public fundraising event to collect money for Red Cross initiatives. Anybody could set up a fundraiser project on the Serious Request website. With our ‘Kom In Actie’ app participants were able to create a promotional video together with their favorite 3FM radio DJ to promote their project on social media. After following three simple instructions the personalized video was created within seconds.
Over 12.000 apps were downloaded to promote 5000 fundraiser projects. This way the Serious Request project raised over 12.000.000 euro for female war victims.
Fame Game
Together with FONK Amsterdam, we created ‘Shake up your skill!’ for the ING bank. With this Interactive Track children learned how to make responsible financial decisions and the app allowed kids to shine in their very own videoclip.
During challenging assignments they filmed their chosen skill (such as football, skateboarding or dance) and were confronted with related financial dilemmas. Solving these dilemmas earned them credits that they could use to buy visual effects for their video clips. A challenging and fun way to create cool video mashups to share with friends via YouTube, Instagram and Facebook.