V&D wanted to promote their Schoolcampus. Together with creative agency Natwerk we developed an app called the SelfideoClip in which you could make your own remix of one of Kraantje Pappies hit-songs: ‘Dream’. We launched the app for smartphones. Shareable on Instagram and Facebook. Over 26.000 apps were downloaded and over 180.000 videos were made during the campaign. Probably the most remixes ever made of one song…
We developed all the technology and interfaces for this project. Together with Natwerk we developed the concept and did project direction.
About the client
V&D (Vroom & Dreesmann) was a Dutch chain of department stores. Their schoolcampus was the place for school-goers to buy their pens, pencils, wrapping paper, agenda, bags and all other school gear.
