Serious Request is an annual fundraiser of 3FM (one of Netherlandâ€™s largest public radio stations) to collect money for Red Cross initiatives. In order to help people promote their own, individual action, we created the 3FM Kom In Actie app. This app enables user to create and share a personal video for their fundraiser.
Anybody can set up their own fundraiser project for Serious Request. However, the main question was how to get it promoted. To solve this problem, we developed a personal video-app that lets individual fundraisers create a good looking, personal, easy to make and easy to share video.
During the creative process famous 3FM DJ’s help the user step-by-step. The app (with the DJ as personal assistant) records name, a short description of the fundraiser and ends with a big â€œTHANK YOU!â€. After recording these short pieces of video the app automatically (within seconds) renders a pre-edited video, in which participants feature together with their DJ of choice. The result is always nice to see and perfect for sharing (15 sec. video).
In just two weeks time, over 12.000 apps were downloaded during the event to promote 5.000 individual fundraising projects. In this way it contributed significantly to 3FM Serious Request raising over 12.000.000 euro for female war victims.
Design and conceptÂ byÂ Eboman.
Read more about this projectÂ here.