For their 30 year celebration ASML was looking for an innovative and fun way to tell their exciting history to the visitors of the Dutch Technology Week. Using Augmented Stage the presenter was able to walk virtually in the ASML factory (the ‘cleanroom’), play with the machines, shrink to nanometer scale, walk inside a mobile phone, and much more during the 20 minutes show. Complex technological concepts became fun experiences and easy to understand for the audience. A succesful, innovative presentation by a succesful, innovative company.
What we did
We developed the Augmented Stage technology, consisting of an interactive video engine, interactive 3D motion graphics and video mix software, 3D audiovisual effects, software to control Ableton Live and software to connect Microsoft’s Kinect, Nintendo’s WII controller or any other sensor to this system.
ASML is a Dutch company and currently the largest supplier in the world of photolithography systems for the semiconductor industry. The company manufactures machines for the production of integrated circuits (ICs), such as CPUs, DRAM memory, flash memory.
